There is this interesting question about how much product and marketing and vibes and lore correlate. Did we forgive Sierra On-Line the numerous flaws of their games because we liked the company? Do we love Panic because we like what they do, or because of how they do it? Did Google put doodles on its homepage to distract people from more nefarious things, or because it just felt like a fun way to celebrate things? Is there such a thing as pure selflessness? What is the nature of free will?
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Eighteen months later, Crawford was paid £5.9m for a single month - almost the same as the entire contract's initial estimated value, the BBC has discovered.